We’re Still Here | We live in wild times. Never thought that we would be in this situation but here we are trying to figure it out. The pandemic has certainly created some unique challenges but also unique opportunities. As you know, back in March when COVID-19 started hitting the US, we closed the coffee shop side of our business in Pikeville in hopes of opening back up at a later date. Although the coffee shop has been closed we have continued to service our wholesale customers and ship coffee from our online store front. This has allowed us to stay in business as we work through a transition and expansion. Yes, it still includes a coffee shop, but hang with me.
We are still here, refocused for a new way forward and to build a sustainable future for our business. However, we are making a transition to partner with Faith Life Ministries on a new coffee shop in a new location on division street in Pikeville where they have created Faith Life Market. The market will consist of a coffee shop, consignment store, kids corner and book store. All under one roof!!
When we opened the coffee roastery, we wanted our brand to be mission focused and identify organizations that were doing good for communities here and abroad. Our values are summed up by a quote I heard at my brother-in-laws church in Durham “because we exist on this planet, others should be suffering less and experiencing more.” That stuck with me and I want our company to think that way always. Jared Arnett, Founder of Faith Life Ministries, and I had several conversations before we opened in the Blue Raven space to somehow create a Faith Life coffee shop but the timing just wasn’t right yet. Although we’re still in the middle of COVID-19 the timing is right for us to make this transition. We are glad to support their efforts and provide them high quality coffee, training and coffee consulting for their coffee shop in Faith Life Market.
Meanwhile, Lincoln Road in Pikeville is in the process of moving in to a bigger building that is more suitable for distribution and expansion. Our vision is to produce high quality products in this space and host specialized events around music, art and coffee culture. All things that we love. In the beginning, we will not have in store retail, but hope to at some point, and offer limited hours with special release coffees.
Making this transition will allow us to put our focus on creating a quality product that is widely distributed from right here in Pikeville! We will be upping our game on the e-commerce side and expanding our wholesale customer base.
We also launched a new coffee lounge in downtown Norton VA! This area is where Lincoln Road began. Opening a shop in Southwest Virginia was always part of our vision just made a few pivots along the way. Check it out here!
We appreciate everyone’s support during these wild times. We’re still here, and we promise to continue to do good things and roast good coffee. We hope that you will continue to support us and do good things for your community!
#DoGoodThings
Ryan Jones, Co-Founder and Co-Owner
